Peel-Halton Chapter: Strategic Storytelling
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Peel-Halton Chapter: Strategic Storytelling

In this session, you will learn how storytelling connects to your professional practice, tips and tricks for strategically crafting and delivering that story, and practical ways to make this concept part of your culture.

When: Thursday, November 21, 2019
5:30 PM - 8:30 PM
Where: Residence Inn by Marriott - NEW LOCATION!!
55 Courtneypark Dr W.
(905) 362-4220
Mississauga, Ontario  L5W0E3
Contact: Peel-Halton Chapter

Online registration is closed.
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Storytelling is the fundamental unit of human understanding, yet many of us never critically engage with the concept after grade school. While professions like marketing and public relations thrive on well-crafted stories, other professions, like those working in higher education, business, or government would greatly benefit from using storytelling as a business tactic. When done well, storytelling will help you spread awareness, gain buy-in from stakeholders, demonstrate value, justify resources, and more. 


  • Demonstrate how storytelling connects and the importance of it to your professional practice.
  • Identify different ways to strategically craft these stories in engaging ways
  • Determine effective strategies for putting these stories in front of the right eyes
  • Understand practical strategies to make this concept part of everyday culture within your team, department, organization, etc.


  • Tell your story the way you want it to be told.
  • Create more engaging stories, success, and reports
  • Increase your chances of convincing people to think and act
  • Build a community of people invested in your story
  • Build influence and establish credibility by connecting to your community more frequently.

About the Presenter

Bailey Parnell is the Founder & CEO of SkillsCamp and was named one of Canada’s Top 100 Most Powerful Women. Bailey is a TEDx speaker with near 1 million views, an award-winning digital marketer, and a businesswoman with a talent for helping people develop the skills they need for success. Her work and expertise have been featured in Forbes, CBC, FOX News, Flare Magazine, and more.

Bailey’s company SkillsCamp is a soft skills training company that works with businesses and educational institutions to help their staff and students develop the essential skills needed for personal and professional success – skills like personal branding, stress-management, emotional intelligence, and more. Before this, she built up her career bringing digital student engagement to Canadian higher education through her work at Ryerson University – models that has since been shared globally.

Bailey frequently speaks about social media and mental health, soft skills, intergenerational understanding, and being a woman in business. She guest lectured my first MBA class at 21 and has since spoken to over 100K people.

Previously, she has worked in social media marketing at CBC and Bell Media; assisted instructors in Seneca College’s Social Media: Graduate Certificate Program; taught English abroad, and has worked as a local news reporter on Rogers TV.

*This counts towards 2 credit hours for certification maintenance*

Registration: 5:30 pm
Speaker: 6:30 pm
End: 8:30 pm

Members: $40 plus taxes
Future Members: $50 plus taxes
*Light Dinner Included*

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CANCELLATIONS: The Institute for Performance and Learning does not issue refunds for cancelled
event registrations. Cancellations received in writing up to seven days prior to the event date will be
issued a full credit voucher to be applied to another event within the respective calendar year. If it is a
free member event ticket, it is not permitted to transfer one I4PL member's spot to a non-member. If it is
a paid member event ticket and the cancellation is received less than seven days before the event, no
credit voucher will be issued but the member may transfer the ticket to another I4PL member. If it is a
paid non-member event ticket and the cancellation is received less than seven days before the event,
no credit voucher will be issued but the non-member may transfer the ticket to a I4PL member or non-
member to use. Please read the cancellation policy at:

PHOTOGRAPHY AND VIDEO DISCLAIMER: The Institute for Performance and Learning may take
photos and/or videos during the event. Please read the photo/video disclaimer

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