Storytelling is the fundamental unit of human understanding, yet many of us never critically engage with the concept after grade school. While professions like marketing and public relations thrive on well-crafted stories, other professions, like those working in higher education, business, or government would greatly benefit from using storytelling as a business tactic. When done well, storytelling will help you spread awareness, gain buy-in from stakeholders, demonstrate value, justify resources, and more.
- Demonstrate how storytelling connects and the importance of it to your professional practice.
- Identify different ways to strategically craft these stories in engaging ways
- Determine effective strategies for putting these stories in front of the right eyes
- Understand practical strategies to make this concept part of everyday culture within your team, department, organization, etc.
- Tell your story the way you want it to be told.
- Create more engaging stories, success, and reports
- Increase your chances of convincing people to think and act
- Build a community of people invested in your story
- Build influence and establish credibility by connecting to your community more frequently.
About the Presenter
Bailey Parnell is the Founder & CEO of SkillsCamp and was named one of Canada’s Top 100 Most Powerful Women. Bailey is a TEDx speaker with near 1 million views, an award-winning digital marketer, and a businesswoman with a talent for helping people develop the skills they need for success. Her work and expertise have been featured in Forbes, CBC, FOX News, Flare Magazine, and more.
Bailey’s company SkillsCamp is a soft skills training company that works with businesses and educational institutions to help their staff and students develop the essential skills needed for personal and professional success – skills like personal branding, stress-management, emotional intelligence, and more. Before this, she built up her career bringing digital student engagement to Canadian higher education through her work at Ryerson University – models that has since been shared globally.
Bailey frequently speaks about social media and mental health, soft skills, intergenerational understanding, and being a woman in business. She guest lectured my first MBA class at 21 and has since spoken to over 100K people.
Previously, she has worked in social media marketing at CBC and Bell Media; assisted instructors in Seneca College’s Social Media: Graduate Certificate Program; taught English abroad, and has worked as a local news reporter on Rogers TV.
*This counts towards 2 credit hours for certification maintenance*
Registration: 5:30 pm
Speaker: 6:30 pm
End: 8:30 pm
Members: $40 plus taxes
Future Members: $50 plus taxes
*Light Dinner Included*
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