According to Google, when it comes to learning about new products, YouTube users are 3x more likely to prefer watching a YouTube tutorial video than reading product instructions.
In the past year, 70% of millennial YouTube users watched YouTube to learn how to do something new or learn more about something they're interested in. It's hard to deny, video has become one of the most popular learning tools in the 21st century. With this type of growth, it is no wonder more and more employees will look for video as a means to develop their skill.
So how do organizations adopt video to support this demand? Or why should they? Is video a part of your learning toolkit? What methods have you used and why?
In this engaging session, participants will explore the impact of effective learning video in their organization. They will identify what works and what doesn't in designing, developing and implementing video in their organization or on their team. They will examine the challenges, pitfalls and common myths of using video.
They will look beyond the trend and develop real techniques and strategies for successfully implementing video without heavy costs or loss of time.
Carlo Sicoli is the Associate Director of Custom Learning and Development at the Schulich Executive Education Centre (SEEC). He has over 10 years of experience in private and public education specializing in leadership and management training, organizational learning systems and strategies and executive education. Prior to joining SEEC, Carlo spent 10 years at a private boutique training and consulting firm where he was the Director of Client Delivery. Carlo has worked in designing education program for organizations in financial services, government agencies, pharmaceuticals, hospitals, manufacturing and retail. He is a graduate of Sport Business Management studies from Concordia University with a keen interest in implementing learning innovations. In 2015, he created a training program for trainers that teaches teams how to successfully implement video into their learning ecosystem.