Social media is the technical equivalent of communications meeting community - two things we know are critical to organizational cultures and the relationships within them. While social media can be used successfully in many organizations for branding and strategic promotions, it also enables connection and collaboration at unprecedented levels. In this session, learn how storytelling connects to social media use and how various organizations are using internal and external social media networks to build their company culture and strengthen participation, connectedness, community, and openness in employees at all levels.
In this session, we will explore the benefits of social media for organizational culture, examples of companies doing internal and external social media well, a process for rolling this out in your organization, and barriers to prepare for and how to overcome them.
By the end of this session, you will be able to…
-Describe how organizations are using internal and external social media networks to build their company culture.
-Understand how these networks strengthen participation, connectedness, community, and openness in employees at all levels.
-Provide suggestions for overcoming barriers to adoption of social media.
About the Presenter
Bailey Parnell is the Founder & CEO of SkillsCamp, a soft skills training company, and was named one of Canada's Top 100 Most Powerful Women. Bailey is an award-winning digital marketer, TEDx speaker, and businesswoman with a talent for helping people and brands tell better stories. Her work and expertise have been featured in Forbes, CBC, FOX, Flare Magazine, and more. Her TEDx talk and research focus on social media's impact on mental health - the results of which she recently presented at the World Youth Forum in Egypt.
*This counts towards 2 credit hours for certification maintenance*
Registration: 5:30 pm
Speaker: 6:30 pm
End: 8:30 pm
Members: $40 plus taxes
Future Members: $50 plus taxes
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